If you're leading a sales team right now, you're probably wondering how the heck to use AI without turning your team into robots. I get it - you want the efficiency AI promises, but not at the cost of those personal connections that actually close deals.
That's exactly why I invited Tamra Moroski from the Marketing AI Institute to break this down for us. She's figured out how to help sales teams use AI tools in ways that actually make relationships stronger, not weaker. And she's got the real-world experience to prove it.
In this episode of The AI Hat Podcast, Tamra shares practical ways your sales team can use AI to handle the mundane stuff - like research and repetitive tasks - so they can spend more time doing what humans do best: building genuine connections with prospects and customers. We dive deep into specific AI tools for sales teams, and more importantly, how to implement them in ways your team will actually embrace.
As a pioneering force in the integration of mindful leadership and AI-powered sales, Tamra has revolutionized how we think about authentic business relationships in the digital age. She's trained AI on her own journal entries, created immersive AI-generated mindfulness experiences, and developed innovative sales strategies that combine human intuition with artificial intelligence. Some of her groundbreaking work includes creating custom AI personas for targeting CMOs at major tech companies, and she's known for helping professionals maintain their authentic voice while leveraging powerful AI tools.
The AI Hat Podcast host Mike Allton asked Tamra Moroski about:
✨ Stop wasting time on prospect research. Learn how AI for sales teams can cut research time by 75% while actually uncovering better insights about your prospects.
✨ Create a balanced approach to sales automation that lets your team's personality shine through. Tamra shows exactly how to maintain authentic connections while scaling your outreach.
✨ Build a sustainable AI implementation plan that your team will actually use. No more tools that gather dust - discover how to introduce AI in ways that make your team's life easier, not harder.
Learn more about Tamra Moroski
- Connect with Tamra Moroski on LinkedIn
- Follow Tamra Moroski on Instagram
Resources & Brands mentioned in this episode
- Marketing AI Institute
- Paul Roetzer
- Mike Kaput
- The Artificial Intelligence Show
- Cathy McPhillips, “The AI Growth Engine: Accelerating Your Marketing Results”
- Ethan Mollick
- Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton
- Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton
- Buyer Persona GPT for Sales
- Jasper.ai
- Perplexity.ai
- Lavender.ai
- Dan Sanchez, “Exploring AI in Marketing: Five Key Applications”
- MyShowrunner.com
- Agorapulse
- Creativity, A Short and Cheerful Guide, by John Cleese
- Jobs GPT
- MAICON
- AI Marketing Primer: A Comprehensive Guide for Marketers
- Explore past episodes of The AI Hat Podcast
Full Transcript
(lightly edited)
AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra Moroski
[00:00:00] Tamra Moroski: I am really all about building relationships. And that's how I think AI has helped me become a better salesperson, because I'm finding that information quicker on these target accounts that I'm looking to, to work with, and then I'm making meaningful connections with them. And then when you talk about authenticity, that's what I hear from the people that I reach out to on LinkedIn.
They, they even say like, now this is the way you reach out to somebody on LinkedIn. I feel like now with how AI is going, there's so much content out there. There's so much information. So the more that we can tap into our authentic selves with using AI for those things that we don't want to be doing, like the research side, but then the connection, using your human abilities to do that, that's what a salespeople are really good at is building relationships, spending more time there.
That's what kind I envision for the future of marketing and sales.
[00:00:57] Mike Allton: Mike's got The Hat, the AI kind. Unlocking power in business, you'll find. Cut through the hype, explore the tech. Every week, new ideas to check.
Allton leads us on a digital quest, AI secrets he'll always invest. Tune in tight, don't miss a beat. Knowledge groove, keep you on your feet. Listen up, to the AI flow. Business growth, here we go. Cutting edge insight, that's the plan. With The AI Hat, you'll understand.
Greetings program. Welcome back to The AI Hat Podcast where I selfishly used the time to pick the brains of experts at keeping up with and integrating or layering artificial intelligence into social media, content, advertising, search in other areas of business and marketing. And you get to learn to subscribe to be shown to prepare yourself and your brand for this AI revolution and come out ahead and listen, have you ever felt like you're caught between authentic and leveraging technology?
Like there's this constant push pull between staying true to yourself and keeping up with the latest AI tools. Well, you're not alone in today's high pressure sales and marketing environment. It can feel impossible to maintain your genuine voice. While also embracing artificial intelligence. Many professionals worry that implementing AI will make their approach feel robotic or impersonal.
What if there was a way to use AI to actually amplify your authenticity instead of diminishing it? What if technology could help you be more genuine? Well, that's exactly what our guest today has mastered, and she's here to show us how. I am thrilled to welcome Tamra Moroski from the Marketing AI Institute.
As a pioneering force in the integration of mindful leadership and AI powered sales, Tamra has revolutionized how we think about authentic business relationships in the digital age. Her AI on her own journal entries created immersive AI generated mindfulness experiences and developed innovative sales type strategies that combine human intuition with artificial intelligence.
Some of her groundbreaking work includes creating custom AI personas for targeting CMOs at major tech companies. And she's known for helping professionals maintain their authentic voice while leveraging powerful AI tools. Hey, Tamra, welcome to the show.
[00:03:48] Tamra Moroski: Hi there. Thank you so much for having me on. I'm so super excited.
[00:03:52] Mike Allton: I can't wait to dig into this with you. I'm a huge fan of you and your work and the Institute. So this is exciting for me. Let's start with your journey. It's fascinating. How did you discover that AI could actually what I was talking about before enhance authenticity rather than diminish it?
[00:04:10] Tamra Moroski: So I think there's first something to say around this, the word authenticity, and even just leaning into knowing who you are and what you stand for first, before even then layering on the AI.
So really leaning into that humanness. And getting to know yourself, getting to know your values. And then using AI in a way that feels good. Not just what everybody else is doing or what out, what everybody is saying. There's, there's just so much information out there. So. I started honestly, it started, I started playing with chat GPT.
I realized the content that I was receiving for even if it was a sales outreach or a sales strategy, maybe I was looking to, but more I was testing it around content on LinkedIn and content that I wanted to get in front of people. It was just super robotic, right? Like you've been there where I can now, Oh, it's so, I can look at LinkedIn posts.
And be like, Oh, that's AI written the em dash is everywhere in different word usages. You can just tell it's completely written by Chat GPT or another AI tool. So I realized that, okay, how can I make it sound more like me? And also, I, I, I was also figuring out what that voice was. I don't know if we're going to talk about this, but I, I, this, I'm a yoga teacher and I'm also in AI, I'm in sales in AI. I talked to all these tech leaders. So that intersection, I'm like, I was going through a really hard time. How do I even, how do I even make, what is this? Like, what is the intersection? Where, where, how am I going to be able to, do I have to choose a side here? How I love innovation in tech, but I also love this human side.
So really it was almost like an intersection. internal thing going on with me where I needed to figure out myself and what my views are, like, like I said, leaning into that yourself first but then using chat GPT to figure out what is your voice. And I started feeding it, like you said, some of my person I'm in, this is my, I'm Paul probably, My boss, our CEO, he's probably like, Oh my God, Tamra.
I can't believe you did that. But I actually took pictures of my journal for the past three years because I wanted it to understand where I was coming from, the struggles that I've been through. I wanted to understand my own voice, my unique voice. I wanted it to and then that's when I created the the Custom GPT.
So I I also layering in on that some I read a lot of books and I have different thought leaders that I really love their compassionate perspective And that part of me really wanted to come forward so sometimes I would add in there like some of the teachings that i've learned through my own reading of books or views or philosophy or whatever it might be.
And it honestly just evolved from that. So it was, I tested, I kept testing this, this Custom GPT to like, does this really sound like me? Most of the time it's, it's almost there, or I'll feed it my thoughts basically of this is what I'm thinking about for a post or some sort of content.
And see what comes back. But then I end up always changing it to even just deeper reflect who I am and what my voice is. So it is that constant editing and reiterating. Sometimes you could take a chat or a custom gpt even too far where maybe you're training way over training it I've done that before where i'm like, no, I wish I would have not done that and go back, you know So like documenting those processes what how you are training it.
I think is super important But, but yeah, it just evolved. And now I feel like I'm in a good place to where at least it's just like, my, my brand expert or a consultant that I can say, Hey, this is what I'm thinking. This is what I want to do. And it is not just this kind of surface level response to me.
[00:08:24] Mike Allton: Well, okay. So first, just to clarify, Paul is the Paul Roetzer that we talk about on the show all the time. Paul and Mike have The Artificial Intelligence Show. I referenced that constantly. Cause one of the things that I've said before on this show, we don't tend to talk about news and technology developments in the AI space because I want this show to be, more strategic and tactical, how to use the tools and that sort of thing.
We don't talk about the latest version of Open AI unless it's like breaking stuff that slips through. That's what I lean on Paul and Mike's, The Artificial Intelligence show format to do. We had, Cathy McPhillips on the show just a few episodes ago. So we're, we're, we're great fans of the work you guys are doing there, but I love this tension that, that you're talking about.
And I don't remember who. mentioned it. I don't know if I was listening to Ethan Mollick or somebody else who's very much integral in the development of AI bemoaning the word artificial in the AI phrase because it automatically makes us as humans think it's fake. It's not real. It can't possibly be me.
It is artificial, which has all that context and meaning layered onto it. If we had just come up with a different word, he argued,
[00:09:37] Tamra Moroski: right? It might have
[00:09:39] Mike Allton: been easier for us to wrap our brains around how we can still exist alongside us, right? While we're doing our normal things. And I loved your example of feeding it journal entries.
I've I've not done that. I don't journal in that way, but I, I fed the, I fed GPT, blog posts. I've, I've argued other people, you don't feed it emails or anything else that can give it that sense of, who you are, the style that you'd like to write in. I went through an exercise and I'm going to document this in a podcast episode where I use several blog posts.
It was probably five to 10 blog articles that I'd written and I, I write a lot. So these weren't 500 word articles. These were like, 3, 000 word articles, meaty pieces, fed them all in the chat, sheepy team and asked it to describe back to me what, what's my voice and style and it freaking nailed it. Oh, I love amazing.
It talked about how I boil really complex topics into simple instructions or metaphors and analogies. I love to use historical references or science fiction references. I'm like, yup. That is me. Absolutely. Tell you how this relates to the Battle of Waterloo and why you should care. Happy to do that for folks.
But talk to me about, your experience with using journal entries. How did you see that impacting or improving your content creation from that point forward?
[00:11:05] Tamra Moroski: So I, there, well, at the time that I was doing that, even like I said, I was trying to figure out myself. So I have always written around what I was experiencing, but then also things that I, that were helping me.
So that process is almost like, for me, it was taking everything that I've ever, because I wanted to help people. That's, I know that I'm here to help people. So I wanted to understand, okay, what was the problem that I was up against? When were these, like, even the timeline of my life of like, when I was experiencing such things.
experiencing something and what were the tools that I was using to help myself. So there was a lot there, but it really was just almost very simple. Not, you don't need, I, I feel like that was even over engineering it because even if I could even take, like you did with some of your latest work, I think that in itself, it, Is really great at picking up your voice and, and, I think that the journal entries are a little bit more deeper.
I'm just a very deep person. And I, I was almost just going through this thing where it's like, I want to see how far I can take the tool. Will it actually understand? Or maybe, maybe another idea I had was using creating a GPT to actually help other people with the things that helped me. I wanted to, so people could prompt it and With an experience that they're going through and based off of my own experience It could help them guide them through that.
It's almost like a a A guide or a coach type thing so I was my brain was all over the place and I wasn't sure how I really wanted this to come to life But then as the more that I leaned into Okay, I have this really unique perspective that I want to share. I'm not a writer. Um Well, I used to think that I'm not a writer.
Now I love writing. I, I do journal almost every single day, but in my brain and I'm used to be in marketing now I'm in sales and for me, like to write a blog entry, I don't know what the framework should look like or anything. I just go at it and just having. thing that's smarter than me to be able to like help me guide me through that I think is so valuable and bringing that voice like my authentic.
And again, like I said, it's not a hundred percent where I need to go back in and like, Oh, I would never really say that, I don't think I actually read it out loud and I'm like, that doesn't sound like me. So I think just using these GPTs very simply by you, by giving it some of your latest content.
And then refining it, maybe, I love the idea of asking it, what is my voice? Even that, that's that self reflection of like getting to know yourself even deeper, because then you can create more content in that way. I use it a lot for refinement of content, like, I've, I'm all about systems, especially being in sales.
Like I, my brain, like I said, it's somewhat all over the place. So meditation and my mindfulness practices really helped me and just. Figuring out what does that system look like? So my meditation, I typically will have some sort of insight that I want to share I'll write it all out in my journal and then and then I started thinking okay Well, how can I use these really deep insights that I really truly believe?
How can I turn those into content? Like how can I make that part of my voice? And that's how now I I use AI to help bring that to life, whatever those thoughts are, streaming it, streamlining those thoughts, but then turning it into some sort of content piece.
[00:14:49] Mike Allton: I'm so glad you shared all of that because it's it's different from the kind of conversations We typically have in this podcast and I think larger than that is different from the typical conversations I see people in this industry having is when we're talking with colleagues and professionals. It's it's There's fun conversations, sure. But like when you go on LinkedIn and other kinds of places, the conversations are about what is AI, how's it going to help us, what tools can I use? What's the perfect framework for a prompt?
I get asked that all the time. And, and I love when I go online cause we're friends and I, and I see you on Instagram and that sort of thing. I see you bringing so much of these things that you've been talking about today, this mindfulness. Not only your own, yoga and those kinds of things, but I see you actively helping other people through the work that you're doing.
And I love how you're finding this way to bring a I into that or to bring you into AI kind of depends on your point of view there,
[00:15:48] Tamra Moroski: right?
[00:15:50] Mike Allton: Yeah. So one of the things that you mentioned I know you have this, this sales persona, and I'd love for you to talk about that a little bit and share how that can help more create more authentic connections with prospects while still leveraging AI in these ways that we've been talking about.
[00:16:09] Tamra Moroski: So this is something that I've had an idea around now, the one that I tested I have not built this yet, but the, I did test one that I'm, I want to basically then take what I, my current framework and my current process and build my own and kind of like use this as my, as version one, but it's called Buyer Persona GPT for Sales and another, another person built this, but I, that's the first one that I started with where I'm like, okay, type in the title of the person that I'm looking to target CMO at.
Let's just say jasper. ai because they're one of our partners It will give me the whole buying persona pain points that they're up against potentially what they care about what are some of the latest product launches that they're looking to market? It really gives you a really a good foundational understanding of that buyer persona Of who i'm trying to reach you could put in any title You Any company and it will give you that information.
Now think back when we had to do all the research on our own on a, on who we're looking to pitch. Right. It's still, my process is still a lot because I feel like I have to refine it and figure out the workflow. But. There is like that process before was I don't even Just doing that research alone could take a really long time, but this is giving me a solid starting point then to jump start Okay.
Well, this is a really interesting point. How can I where what what do I need to go into that and then maybe so there's another tool I use Perplexity ai that For the late I will prompt it. What is the latest news? Latest interviews or product releases because I'm so my target audience is AI technology.
Either they're, they're, they're marketing person or their events person, cause we have an in person event. So my perplexity prompt will be, what is the latest interviews, product launches, anything on at, Jasper. ai. And then it will give me, okay, here's an interview with their CEO on XYZ links to that interview.
And I'm like, Oh my gosh, this is great. Because then I can watch that and have actually a meaningful conversation are with as a talking point with my target person that I'm reaching out to at Jasper. Does that make sense? So like, instead of just doing kind of your research in this. Where, you can, and I do want to step back for a minute because my, my, My sales is very one on one to one.
I would say trying to scale that. Like I'm, I am really all about building relationships and that's how I think AI has helped me become a better salesperson because I'm finding that information quicker on these target accounts that I'm looking to, to work with. And then I'm making meaningful connections with them.
And then when you talk about authenticity, that's what I hear from the people that I reach out to on LinkedIn. They, they even say like, now this is the way you reach out to somebody on LinkedIn. And they, one person used me as an example. And I was like, what? I was like, no way, and it, but it really came from an authentic place.
I truly reached out to them saying, wow, I love this piece of content. Like would love to talk to you more about this, and it really, I feel like now with how AI is going, there's so much content out there. There's so much information. So the more that we can tap into our authentic selves. With using AI for those things that we don't want to be doing, like the research side, but then the connection using your human abilities to do that.
That's what a sales people are really good at is building relationships, spending more time there. That's what kind I envision for the future of marketing and sales. So that's how I've been approaching those. I tested out that. Yeah, the sales purse or Buyer Persona GPT for Sales. That's a great one.
I also use a tool called Lavender AI, which I'm a huge fan of their work. The CEO there, as far as any resources on sales. I just, he's my go to, but their tool is trained on millions of data points on sales outreach, what works, what doesn't. And this was really starting off through three, four years ago.
This was really my first Sales role as far as doing the sales. I used to oversee a sales team, but I never had, I did business development, right, but not in this capacity where I'm doing email outreach and, and all of this type of different outreach, it wasn't anything like this. So having that coach embedded into my Gmail where he's, okay, this email is way too long. 90 percent of emails are being read on mobile. This needs to be shorter. Like just even having things like that really helped me a lot. So I think there's a, I think there's this kind of time or placement, whether it be the research side for understanding who you're, who your buyer is to then also drafting your emails, but then using that research as an authentic way to reach out, right?
And then crafting really, really well thought out emails to, for your outreach. That way you're spending more time on building relationships. That's how I see sales working with AI.
[00:21:52] Mike Allton: I love this so much because it really echoes what I'm doing with this podcast. People who've listened to it for a while, they've heard me say, I now use a Custom GPT as my Show Runner to help me build out each one of these shows.
And, and just like you, that started by using another tool that a friend of mine, Dan Sanchez, who was a, one of the early interviewees that I had on the show, he's got a tool, he's got a custom GPT called MyShowrunner.Com that you plug in some details and it helps you build out your podcast. So I. I took that and built upon it and customized it and added my own changes and refinements.
So now I've got showrunners for this show and the four other shows that I have at Agorapulse where I tell it, I'm going to interview Tamra. Here's her LinkedIn. Here's what she'd like to talk to and it starts spitting back at me. Oh, okay, cool. Well, here's five topics that you and Tamra could talk about.
Here's 10 title ideas for the show and I just pick one each step of the way and then it spits out great. Here's 10 questions to ask her. Here's an intro. It does all that because I've worked with it, right? And I've told it what I like, what I don't like. I've customized it. And that's just a terrific way, an example.
[00:22:59] Tamra Moroski: Mike, and think about it. Like how much time did that take you beforehand to do
[00:23:03] Mike Allton: exactly? Yeah, it was a minimum two hours of research for each guest. And now it's 20 minutes. So to your point, now I can spend so much time, more time talking to people, developing the relationships. That that's exactly the kind of thing that I think you're talking about from your sales GPT perspective and you also it's funny you gave me an idea that I actually wrote down while we were talking because i'm now doing a lot more customer interviews for Agorapulse, where I work full time and you know these are 30 to 60 minute interviews with customers and I just go in with some basic questions, I want them to share their story, what they're doing on social media, and if they're using Agorapulse, how that's helping, but I'm not having them fill in a guest form like I do for the podcasts, but I can create a Custom GPT that just like your example helps me research them quickly and get a much better sense before I go into the interview, who they are, what their company is about, because yeah, I can go to their homepage and I can read, but most homepages are sales copy.
Understandably. And that may not, it may take me a while to understand what the business does, how they're using social media, a tool like Chat GPT or Perplexity, it's going to be so much faster for that.
[00:24:14] Tamra Moroski: Yeah, no, I love that idea. There, there really is. That's the one thing where when I, I always identify the benefits versus the risks when it comes to AI.
And we, we can, this is a huge thing that I've been thinking about lately, but for me, what feels good to me is the, how much time I'm getting back. Okay. What I use with that time, that's where there's a bigger, a bigger conversation, what people use with this extra time that. AI could be giving them, but I just think about that around our, our, our brains are meant to be doing single tasks and the word multitasking. I remember when I was applying for jobs out of college, that was like the thing you put on your career application. Your number one skills.
[00:25:07] Mike Allton: You're a multitasker.
[00:25:09] Tamra Moroski: Yeah. Yeah. I can multitask. And I remember being so proud of that because I would, then I got into, advertising and I was like, Oh, I could project manage and I can be a creative and I could do all these things.
And now I realize, like, that is not how our brains are built to, or be. We're supposed to be doing individual tasks so we can fully focus. And now that, that's what I've been trying to build. Like, how can I streamline my systems using AI? So that way I can spend more time on the things that give me more energy.
Like I, I love reaching out to people on LinkedIn, even though it is like, it is a, it's still somewhat, feeling I don't know how to say it. Like there's a lot of that masculine kind of sales, like go productivity kind of voice in LinkedIn. So sometimes I need a break from that, but those authentic connections, those authentic I'd much rather start building connections with people.
In that way, or going to in person events or speaking in front of people and helping people in that capacity, then, top trying to like research my prospect and sending out a million emails and all these things. I truly think, think about it from the other way around to think about the buyer, the buyer.
I know I'm getting this. I get. All these emails that all sound the same, that have no authentic voice. They just are this, and I'm like, Oh my God, right to the, right to the trash, right to the trash. So it's like thinking about how the buyer buyer's behavior is changing because of AI. How can you break through that noise?
How can you break through just. The, the, the noise of what those, like the, the frameworks look like, how can you make yourself stand out? How can it, your frameworks look differently? So there's something there too. I don't, I haven't quite figured it out yet, but I'll make sure I let you know.
[00:27:17] Mike Allton: It is all about standing out in that sea of sameness.
Yeah.
[00:27:21] Tamra Moroski: Yeah.
[00:27:22] Mike Allton: I think those of us who have created enough written content, whether it's a journal or a blog or whatever and already infused enough of our own unique personality into that content, we're at a bit of an advantage because, like I said before, I was able to feed a bunch of articles in the Chat GPT and it instantly nailed my voice because I have a unique style and a unique voice of speaking. And I've honed that over the years because I do consider myself a writer. I've been doing this for over a decade. I know that when I speak, whether it's like formal conversation like this, or we're hanging out at a bar or I'm writing an email or I'm drafting an article, I actually sound the same, no matter what people who meet me after reading my blog content for years, they feel like they know me personally and they feel like they connect with me when they meet me because I sound exactly the same in that writing. So I had that unique style. And when I'm able to feed that into Chat GPT, it nails it. It understands that and it can almost flawlessly mimic that. Sometimes I actually have to tell it to tone it back a little bit because I'm like, I don't always talk about sci fi.
I don't always drop a historical reference in like a two sentence email. It doesn't have to be that. Yeah. "Thanks for circling back on this topic, you are the Jedi Master of Asana." No, I don't.
[00:28:40] Tamra Moroski: God, that's great.
[00:28:41] Mike Allton: But yeah, there's those opportunities all the time for us to bring that humanity in their folks.
We're talking with Tamra about leveraging AI for sales and marketing while still retaining That human element. And I've got several more questions. You're just not going to want to miss, but first a quick word from our sponsor.
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And now, back to the rest of today's episode.
So Tamra, you've talked about this, this combination of mindfulness with artificial intelligence and using it to help sales and marketing.
Could you share a story of how that's actually been applied to a successful result when it comes to sales and marketing?
[00:30:11] Tamra Moroski: Yeah, sure. So I know, we have so much coming at us so much information about what we should be doing with AI. There's a lot of fear base too, right? So if you don't do, if you don't start, or if you don't start implementing AI, you'll be left behind or that's a lot of just, it's a lot, right?
So I remember a specific time when I felt Yeah. Just completely overwhelmed. And I'm in the AI education space. And I'm just like, I honestly cannot take in any more information. My brain is just not happening anymore. I took a a time. It was about a week. I took it away consciously from learning about innovation and tech.
And. It was almost like I needed that time. I said, okay, I'm going to just stop the learning and growing in this area of my life. And I'm going to focus on my inner growth and my own personal connection. And I took, I woke up in the mornings at 5 a. m. I started taking more like these workshops around personal growth and it really did help me I don't know how to say it, but like refine what my future vision is, if that makes sense. Yeah. And just taking that little bit of a break, focusing on my meditation practice in the morning. Cause to be honest with you, if I don't meditate every morning, I don't feel grounded. I don't feel, I have all, I have two boys.
I'm a single mom, so I'm co parenting. So having that struggle of, shared time and they have school, they're both in crazy amount of sports. I have a six month old puppy, and he's making my life. It was, it's been insane. There, there's all these human things, that we have to, To do right, but just having that meditation practice and that journaling practice and taking a walk in nature, those grounding techniques.
I won't came back and I didn't take any time off work. I just consciously took a break. To learn in that realm. And I came back and it was almost like, like the, I remember writing down my ABM sales strategy for 2025. I then like, it was like insights to me that I had no clue where they were coming.
I'm like, Oh yeah. Okay. Let me, this all makes sense to me. Let me put it in ChatGPT, see if I can like reiterate it even more. And it was almost like, Oh, it was, it's my full blown 2025 sales strategy of how I want to get to over a million plus in revenue. What target accounts I want to reach out to, what is my expansion with existing partners?
How do I want to, Upsell them like it was full blown. How do I want to use AI in my work? In my actual day to day in my systems to make my life easier and I had pieces of those strategies, but they were all kind of like Separated out into different documents and everything and it didn't feel cohesive.
So I, I, I truly believe it was taking that step back away from all the noise and just grounding myself again and allowing everything that I was learning to integrate into who I was becoming. And then it was almost like this insight just came out of the whole experience. And then, yeah, so now I'm like super clear on what I want to do for 2025.
I don't think if I would have kept on going and going without that balance and without that kind of reset, I don't know if I would have been able to put the pieces together. The way that I did
[00:34:01] Mike Allton: I can't tell you how much what you just said really hits me hard because I'm working full time for Agorapulse.
I am running like a rabbit to ramp up what I know about Ai and Marketing because I want to help myself this is something i've told people many times my mission was to you know first of all make sure that I have a future in marketing. I have a future career I don't get phased out by Artificial Intelligence, but I also was concerned, late 2023 early 2024 2024 For my friends and colleagues in this space, people that I've been developing friendships and relationships with for a decade.
I knew so many of them weren't paying any attention to AI because we have to admit if we've been in marketing for more than five or six years, we've been burned over and over again by tech and some things that have come up Google plus and all these things that come up and then they fizzle out and go away.
And we feel like, Oh, So much time learning about, NFTs or, or whatever. Of course this is different. You and I know that, but not everybody else does. And because I am working seven days a week, I am constantly listening to podcasts and reading articles and, and going to webinars and talking to people.
Yeah. My brain is like on fire. And so myself needing that break. But what I really loved is this truth that you've uncovered, which I actually learned in Cleveland at the Content Marketing World event put on by Content Marketing institute and the, the keynote speaker that year was John Cleese. And you listening might recognize his name, probably a few younger than me.
You don't but John Cleese was one of the original actors in the troop Monty Python, and he was a brilliant British comedian in the seventies and eighties. And he did some other films and that sort of thing. And I loved him. I love Monty Python. And I went to that event thinking, what in the world is John Cleese going to teach us about marketing?
It seemed very weird to me. I was fine with it cause I love John Cleese. I had a front row seat with Chris Penn. And so Chris and I were, we're sitting there, we're listening to John and he's funny Frank from the start talking, calling us marketeers. What is a content marketeer? I remember that's how we started his, his talk and right away I'm thinking, Oh, this is, this is gonna be funny, but not helpful.
But then he starts telling us this story about how he was working with Graham Chapman, one of the other leaders of the troop, the comedians, and they'd spent all day and all night drafting a script for a skit that they were going to start working on. And somehow John lost the script. No idea, just misplaced it somehow.
And Graham was like out of his mind, furious, like would not talk to John at all about this. They'd spent all day working on it. And this was again, you gotta remember this is back in the seventies. This wasn't on a laptop, right? This was handwritten on pages. That's all they had to work with back then. So.
There's parted ways and, went and stewed and, and all night, John was just stewing about this and trying to remember it. So I went to sleep, had a fitful night's sleep, woke up the next morning and decide, okay, I'm going to try to recall this script that we worked on from memory. And so he starts drafting it and drafting it and drafting it.
And finally he finishes it, puts it all together and gives it to Graham. Graham reads it. And Graham's like, that's better than what we had before. Whatever you did, this is even funnier. This is better. And it started John thinking about how our subconscious goes to work on problems and ideas and inputs when we're not even thinking about it.
When we're sleeping. Tortoise mind. Wow. Right. So it's this whole. Presentation and he wrote a book on it about, go for a walk, turn your brain off, take 10 minutes and just let it do whatever it has to do. Get all that out and then just sit and just be at ease with yourself, which I really believe is what you went and did for that whole week.
And so that's why you come out of it. And now, you're ready to go with your 2025 sales plan without a whole lot of effort.
[00:38:04] Tamra Moroski: Right.
[00:38:05] Mike Allton: Because it
[00:38:07] Tamra Moroski: came easier to me than me trying to force something together when I'm constantly in this kind of go, go, go mind. Right. And it allowed me to just take everything in that I wanted.
I knew, I knew it, I knew it in my brain, but you're right. It was almost like it was so much easier to get it out. onto paper, just taking that little bit of a rest and a reset. So, and that's why the work that I do around this mindfulness and meditation is so important because we need education around it.
Luckily science is now supporting the benefits of meditation, but it's, so it's not becoming as woo woo or spiritual. Spiritual or whatever, as before, it's finally becoming to where they can, they can show you brain scans of people who meditate before and after, and you see the effects of that on us.
That's what I think about with the rise of AI, the benefits versus the risk. It's like, how can the only thing we have control over is ourselves and how we stay grounded and true to ourselves. In this new wild, wild west of AI, how we stay grounded and true. And then how we take those breaks away from our screen, away from our our cell phones and really do connect on a deeper level with ourselves, with our loved ones, with nature.
It's going to be so much more, more important, I think more important than ever and potentially more important than learning AI. That's my, my true. My true, thoughts around that
[00:39:49] Mike Allton: I couldn't agree more. It's why I'm looking forward to December 23rd That's when my girls are off school They're done with the nutcracker performances and all that kind of stuff and we're loading up the car, driving from St. Louis to Southern California Literally heading to the wild west, and I just I know I mean there'll be you know stops and loud kids and that kind of stuff But for the predominance of that 28 hour, whatever it is road trip is going to be me Along with my thoughts driving on the roads, enjoying the scenery.
Exactly. I know. I'm just good. I'm just already looking forward in both ways. Just being able to just sit and be alone with my thoughts. And I love how much you've talked about the need for mindfulness alongside of AI. How do you see this? playing out in the near future with sales and marketing, this combination of mindfulness and AI.
I know this is an important topic to you. Where do you see us going in the near future?
[00:40:48] Tamra Moroski: So I think about there could be potentially two paths, right? The path that I choose to follow and the one that I am really, That's super important to me is a path of AI helping us free up time and a I I truly think the future of leaders they're going to be that soul led leaders where that where they are deeply connected to themselves deeply connected to the to whatever it is.
And then when I say spiritual it's not necessarily like a religion It's that connection to yourself. And that's why the practice is like meditation mindfulness that's all what they do is connect deeply to you where, so you're using your own intuition to come up with these ideas around your business, or you're using your inner creativity to actually come up with ideas.
That humanness is something that I think that we need to, to hold onto, because what the opposite way could be is we basically use AI to To cover for those purposes, right? To make, to, for our creativity. I think like that, basically the people that have it right there, it's going to come alive in themselves.
They're going to use AI to help innovate and do all of these amazing things. But I don't, what I don't want to see is this future of basically where it's just overtaking our humanness, where we're all just like. Staring down on screens and our teenagers are just connected to, we see this already.
So to answer your question, I know that was a roundabout answer. I believe that this connection to our, to oneself, I think they're going to, we're going to have deeper understanding of what drives us individually. And then we can use AI to make those ideas come to life. So whether it might be a new business that you wanted to start for the, you've been thinking about a business and now you have the ability, entrepreneurs, this is the best time to start a business.
Think about that. Or what if. Corporations, if we can understand where we're at with mental health, for example, if we look at the data behind teenage mental health and how that reflects up to even, Employees and how their mental health is with burnout culture and isolation pandemic all of these things If we can use Ai To help solve for that like that is the future that I want to see I want to see us Coming down potentially to a four day work week because of the time that we have back into our lives that way we can Spend it doing things that we love like you said going on more trips spending it with our families going outside. You know, that's the future that I Hope that we can come to but I think then that's where the leaders they need to have a deep understanding of themselves and that's where the mental the Mindfulness and meditation comes into play.
So it's almost like this combination of a deeper understanding of ourselves as human humans and Going towards that but then also learning these tools on how to enhance our lives in a different way
[00:44:10] Mike Allton: This is I think the beauty of AI because when used well and appropriately it does free up so much time. Which to your earlier point we can then apply in a lot of different ways but I think the most beautiful, most beneficial way is to apply it to ourselves and to look inwardly and to use that extra time that many of us wish we had, but don't.
We're too busy in the rat race of doing whatever it is that we're supposed to do every single day. And then by the end of the day, all we can do is flop down in bed, go to sleep and get up the next morning. Start again.
[00:44:41] Tamra Moroski: Yeah.
[00:44:41] Mike Allton: And we don't have that time to be introspective. Yeah.
[00:44:44] Tamra Moroski: Right. Right. Right.
[00:44:46] Mike Allton: So I'd love to know, go ahead.
You had another point.
[00:44:50] Tamra Moroski: No, I was going to say I, I just truly think that the more that we can have these types of conversations too, because when I would talk about this two years ago, I would honestly, I would talk to people around this. It was right when, AI was starting to now become what it is.
People are like, you're crazy, Tamara. That's wild thinking. That's never going to change, like asking company leaders to come down to a four day work. That's not going to happen. So I, that's where it's like, Bringing up these conversations of the well being, how can we further those conversations?
And I see it happening. I see it happening in these, these corporations are bringing in more mindfulness and wellness into the corporations, into the enterprise level. And. It's almost like we're all trying to like, how can we harness that? How can we even move it even further? So there's a lot of things that I'm seeing and that's why I say, like, I do see this future where the, if it's in the hands of the right leaders who are taking this introspectively and thinking about what good we could bring to us as humanity, I can see a really positive future for us.
And I choose to think more down that path, a lot, not necessarily in the, the, the fear or whatever it might be. I, I like to learn about all sides of the benefits and the risks and then just educate myself as much as possible.
[00:46:15] Mike Allton: Love that. And in just a couple of minutes we have left, I'd love if you could this is a perfect segue, share with listeners how they should get started.
What's a simple way that our listeners can start integrating more, what we would call authentic AI practices into their work tomorrow.
[00:46:32] Tamra Moroski: So there's two things I want to get back to being in sales, right? I think the first thing that you should do, or marketing, if you're in sales or marketing, you can check out jobs, GPT, and it's by Smarter X.
So that's Paul Roetzer are my CEO, his GPT that he created, put in your role in there and it will actually pinpoint areas of your job that could be helped by AI. So start there. Then you can. Figure out, like go through the process of which one you want to tackle first or what areas are quick wins that you can implement AI.
And then like you and I did start your own, create your own GPT with your own authentic voice. Use your old blog posts, your LinkedIn posts. You don't have to use your journal like I did. Don't go like any, like just start building it. And my advice there to be is not to over engineer it. And document what you're doing when you're training it.
So document in a separate document what you're, how you're training it, what you're saying for it to do. Because if you do ever go maybe a little bit too far, you can always revert back to a previous version based off of what you're prompting it.
[00:47:45] Mike Allton: Love it. And I will link in the show notes to a couple of podcast episodes that will help walk you through those of you listening, how to build a custom GPT.
If you haven't done that, how to go build your own voice or target audience, which I think are really two almost essential GPTs for, for sales and marketers marketing professionals to have Tamra, you have been absolutely fabulous. I have so enjoyed this episode. I know everyone listening is going to want to go back and re listen to it a couple of times, but for those who want to reach out, they've got questions for you.
They want to learn, how to be as centered, I think, and grounded as you are, or they want to learn more about MAICON next year. Where can they go to reach out?
[00:48:22] Tamra Moroski: I would reach out to me on LinkedIn. So it's Tamra Moroski on LinkedIn. I also have Instagram, same thing, Tamra Moroski, if you want to connect there.
But yeah, feel free to reach out with any questions. I'm always happy to connect and schedule a time over Zoom.
[00:48:37] Mike Allton: Awesome. Thank you, Tamra. Or we will have all those links in the show notes. That's all we got for today, friends, but if this is your first foray into the world of AI marketing, remember, I've got that perfect resource for you in the show notes below that AI marketing primer.
It's designed to quickly get you up to speed on the terms, the tactics and the underlying technology that's powering this AI revolution. Check it out and I'll see you in our next episode. Welcome to the grid.
That's a wrap on another episode of The AI Hat Podcast. I hope you gained some valuable insights and actionable strategies to boost your business with AI. If you enjoyed the show, please subscribe, leave a review and share it with your network. And don't forget to visit theaihat. com for more resources and to connect with me.
Until next time, keep innovating and remember the future of business is human and it's powered by AI.
