Are you struggling to create consistent content for your YouTube channel because scripts and outlines take forever to produce? You're not alone. Most creators hit this wall, trying to balance quality with production speed, while wondering if AI could help without making their content feel generic or robotic.
Today you'll discover exactly how to use AI for content creation while keeping your authentic voice intact. I'm excited to welcome my long-time friend and colleague Amy Landino, a high-performance personal brand coach who's transformed personality-led businesses into 7-figure thought leaders. Her award-winning YouTube channel has touched millions, and she's authored three books including the bestseller "Good Morning, Good Life." Amy has mastered the balance between leveraging AI and maintaining the human touch that makes her content uniquely hers.
The AI Hat Podcast host Mike Allton asked Amy Landino about:
✨Voice Preservation Techniques - Learn Amy's specific prompting strategies that maintain her authentic voice while leveraging AI assistance.
✨Workflow Integration Points - Discover the critical moments in content creation where AI tools create the most value with the least risk to authenticity.
✨Authenticity Amplification - Understand how AI can actually enhance your unique perspective rather than dilute it when used strategically.
Learn more about Amy Landino
- Connect with Amy Landino on LinkedIn
- Follow Amy Landino on Instagram
Resources & Brands mentioned in this episode
- Amy Landino International
- Good Morning, Good Life
- AI Digital Clone: How to Augment Your Team’s Expertise with George B. Thomas
- AI Primer: A Comprehensive Guide
- AI Training for Businesses
- Explore past episodes of the The AI Hat Podcast podcast
Full Transcript
(lightly edited)
The Human Behind the Algorithm: Amy Landino's Approach to AI-Enhanced Content Creation
[00:00:00] Amy Landino: The most important thing we need to know in marketing specifically is that you will be sick of your marketing before anyone else's. Certainly your audience. They're not gonna be sick of it. So how AI has made me more authentic is reminding me that I can stay on something that I'm. Very passionate about.
[00:00:20] Even if I feel like I've said it a million times, I'm getting in black and white in front of me, that I can never say it enough because there are still these tried and true principles of my work in my content that people pick up from me and that they need that reminder from me. I don't need to breeze over it.
[00:00:38] I do need to hit it again. The standards of how we get things done, the standards of how we live a better life, the standards of how we build a business. They do need to hear those basics from me on a consistent basis. So yeah, that's, I, I guess that was, that'd be what I would point back to is sometimes I need to be reminded to stay on the thing that I am most rooted in my authenticity on, because you can't say the most important things enough times for the right people.
[00:01:04] Mike Allton: Mike's got The Hat, the AI kind. Unlocking power in business, you'll find. Cut through the hype, explore the tech. Every week, new ideas to check.
[00:01:38] Allton leads us on a digital quest. AI secrets, he'll always invest. Tune in tight, don't miss a beat. Knowledge, groove, keep you on your feet. Listen up! To the AI flow. Business growth, here we go. Cuttin' edge insights, that's the plan. With The AI Hat, you'll understand.
[00:02:13] Greetings program. Welcome back to The AI Hat Podcast, where I selfishly use this time to pick the brains of experts at harnessing the power of AI across all years of business. From streamlining operations and boosting productivity to getting a competitive edge and driving explosive growth. Oh. You get to learn too.
[00:02:30] Subscribe to be shown to prepare yourself and your brand for this AI revolution and come out ahead. Are you struggling to create consistent content for YouTube channel? Because scripts and outlines take forever to produce when you're not alone. Most creators hit this wall trying to balance quality with production speed, while wondering if AI could help without making their content feel generic or robotic.
[00:02:52] Today you'll discover exactly how to use AI for content creation while keeping your authentic voice intact. I'm so excited to welcome my longtime friend and colleague, Amy Landino, a high performance personal brand coach who's transformed personality led businesses into seven figure thought leaders. Her award-winning YouTube channel has touched millions, and she's authored three books including the bestseller, "Good Morning, Good Life." Amy has mastered the balance between leveraging ai, maintaining the human touch that makes her content uniquely yours. Hey Amy. Welcome to the show,
[00:03:24] Amy Landino: Mike. I'm so excited to be here, especially with my longtime friend. I feel like we were just, we just had our own little podcast before Anybody got to listen, we got to just chat away.
[00:03:33] Thank you for having me.
[00:03:35] Mike Allton: Thank you for reaching out for coming on this show, like you said. Yeah, it's been a long time since we've been able to catch up like this, so I appreciate you and your time and your guidance, and I know Amy, many creators, they're worrying that using AI for content creation will make them sound let's just say not like them.
[00:03:53] What did you think or what's your approach for AI tools in terms of like YouTube scripts while trying to make sure that they still sound uniquely like you?
[00:04:02] Amy Landino: I think AI is one of the coolest things that's happened in a really long time because I'm, I've been sitting here recreating the wheel every time I sit down and outline a video.
[00:04:10] I've always been known for having a formula. I've shared it a lot speaking on stages. We've been out together speaking Mike and, and lots of different webinar format and courses. I've always had a formula, but it still felt very much like a blank slate. And I think the really cool thing about AI is remembering that we don't use our brain as a filing cabinet and we get all the things that are usually true about how we like to present ourselves.
[00:04:37] How we want something to be structured and all of the things that are always true about how we want to continue to improve what we present, but then make the content still human to who we are. My biggest gripe for a long time. With YouTube is feeling like if I have to sit down and be too robotic, then I'm not gonna get to share the true authentic version of myself, and that can definitely get 10 XD in the wrong direction if you lean very much too hard into ai.
[00:05:04] Believe me, when I say I've had days where I wanted to just phone in a video and it was easy to just go. AI tell me what to do, and then I'm like, sit down and film. And it's like if you listen only to what a computer tells you, it's not going to be this human moment and we don't get on video to just be another robot there.
[00:05:23] You can do that and not put your face on camera, but we get this opportunity to connect when you have a combination between a formula that works. AI reminding you what has worked in the past and what your analytics are saying and the structure of how you like to present. The bumpers, if you will, of the bumper bowling of where you should play.
[00:05:44] In the midst of that, then you get to sit down, follow some guidelines. Rather than a script and really deliver on who you are as it pertains to that outline, that structure. So that's what I have found to be really powerful about AI myself, is just give me a strong outline so that I can review what I've gotta do, and then lock eyes with the camera and hit it in my own personality and style.
[00:06:13] Bring the human aspect to AI and you will make AI work for you.
[00:06:18] Mike Allton: This is resonating really hard with me because I've been a writer for a couple of decades now, but I've recently been trying to lean more and more into creating my own video and these are the issues that that I'm definitely running into.
[00:06:31] I know many folks listening are, are probably resonating very hard as well. So I'd love if you could just walk us through like what is your process now for using AI in your content workflow? cause you've been doing YouTube videos for a long time and, and people might be thinking, wow, how was she actually finding AI to create these videos that still sound like the Amy we all know and love for a long time.
[00:06:53] Amy Landino: I think that's what's really funny about it, is that the, it's amazing how much information I've put on the internet that a computer and all this technology can pull and say like, well, we know you pretty well.
[00:07:07] As a matter of fact, I've had to warn my parents, like if anyone calls saying they're me, you better be careful. 'cause the world could probably recreate my voice very easily. Here's what I do. I have my outlines and I have some things that are very important to the performance of the channel that get put into the project knowledge of wherever I tend to write in Ai my outlines for videos. So if you're familiar with sort of like that database, wherever you go for a project and whatever AI tool you prefer. I use Claude a lot of the time for YouTube specifically 'cause I like how the written word comes out there. Sometimes lately Chat GPt's really been really been giving it a run for its money, but.
[00:07:50] I'll go there. I have in my project knowledge an outline, which I'm, I'm happy to share here as a gift to your to your viewers, Mike, really, I think it would help a lot, but an outline of how the video should come out in the final outline and the performance of the channel, which is really interesting.
[00:08:08] By the way, you have to be careful with this. If you go into YouTube and you've been on it a long time, like I have, you can export your analytics in like a CSV file. And what I did with that initially was just as a, as a one-off into that project say, Hey, here, I just added the CSV to the project knowledge.
[00:08:29] I would like you to analyze the top performing content. And there was a very specific prompt around, what was the content, what was in the title that attracted the most viewers? That turned into longtime viewers? Meaning subscribers. What was that journey so that we can pull what the most successful videos are consistently and make sure that we repeat what works. The biggest advantage to having an AI tool is being reminded of what works in content. We want to be able to to, to have this like perfect middle ground of I wanna be me and I wanna go with the flow, but I can't forget what has been tried and true on the channel. 'cause that's what the subscribers have asked for.
[00:09:17] So that's what I loved about it was just seeing a deep dive of, oh, here's the, here's what we've seen to be successful. Now again. Depending on how long you've been on YouTube, this could be useful or not useful. There were a lot of very, very good tips, morning routine videos, habits, productivity, things I knew on a surface level performed really well.
[00:09:37] It pulled that out for me and reminded it, and now when I go and say, Hey, let's, let's ponder an idea for a video. It's keeping all of that in mind that's strong. The other stuff like your best days to post are Tuesday, Wednesday, and Thursday. Well, that's completely and entirely not accurate because I posted Tuesday, Wednesday, and Thursday for three years.
[00:09:58] Like 10 years ago. So it was, it, some of it was a little bit outdated in what it analyzed. You have to read it with a human eye and corroborate the story. But for the most part, the pieces of content that it was saying, these are the most successful and have made the biggest needle moving opportunities for you with gaining a larger audience.
[00:10:18] You wanna pay attention to that and then take those ideas and create your next ones. So I, I guess I'm gonna advocate to start. Use those project knowledge bases for that important stuff that happens in every single episode, so that when you go back to create a brand new outline for a new video, the things, the pillar, the pillar, things that need to be true about it are there, and you can make it more interesting on the one-to-one basis.
[00:10:49] Mike Allton: I, I have experienced this myself. I have an AI Chief of Staff who I've trained on my business, my goals, my strategies, my challenges, my channels and everything. And I use it for strategic conversations. 'cause I, with The AI Hat, I'm a solopreneur. There's nobody else here besides the dogs and they don't really give me good advice on what I should do.
[00:11:07] With the business and the funny part is my AI Chief of Staff knows that the direction I'm going with this business is helping mostly local businesses who want like in-person. Workshops and boot camps on how to use AI in, in their business. It knows that. So every time I talk to it about, like a new piece of content, it's reminding me, Hey Mike, how do we weave St. Louis Case studies into this particular piece of content? Yes. Whether it's appropriate or not. I actually to tone it back a little bit, because I have a, huge subscriber list for my newsletters and I can't segment that to St. Louis, right? Business owners, like, we can't really talk about St. Louis in the newsletter.
[00:11:46] It's not gonna gel with that audience. So I love that point. Totally makes sense.
[00:11:50] Amy Landino: You do have to check it a little bit, right? Yeah. You have to say, you have to say, all right, you're going a little hard. I'll give you an example. I've had the same, and you have to balance it, but the same intro line my AI has given me about 40 times in a row.
[00:12:05] I'm like, we get it. The average person loses 22.8 hours per week due to low productivity tasks that don't align with their goals. It's the same line I get in the same I, and I have to tell ai, listen. It's a strong point, and it has resulted in very high viewer retention on videos, but we might wanna change it up a little bit Claude, like I, it's, it's a, it's too much. So you do have to go and say, Hey, listen, that's great, but I need you to think like this audience is not just in St. Louis. I, one of my favorite things I learned was from Ali Abdo. I think he said this somewhere. He he said, when you don't like what you get, just reply.
[00:12:48] "You have given me a level one response and then give it an idea of where it missed the mark. Now give me a level three response." Every time I do that, I love what I get. It's amazing. And so now I'm trying to figure out, well, why is this happening? Because I know I should just be improving it overall, so I'm not having to say that so often.
[00:13:08] But it does help you see where you may be Overgeneralizing is resulting in it. Over generalizing on one thing and getting super focused on that and, and you needing to remind it that that is not the north star of the content and you need it to think from a different angle. So I can totally see how that's happening for you.
[00:13:30] 'cause that kind of thing happens for me a lot.
[00:13:32] Mike Allton: Yeah, those are two really great points. You always need that human in the loop. Yeah. To actually review it and make sure, okay, is this really authentic? Does this sound like us? Are we repeating ourselves? And also be aware, yeah. Sometimes we can get too specific in our instructions and maybe we need to go back and and revise them.
[00:13:47] And all of that's okay. I wanna go back to two things you mentioned a moment ago. First tell the folks listening about that outline you mentioned. Yeah, absolutely. Find it.
[00:13:59] Amy Landino: So, it's really cool. It's used to be called the Authority Video Formula, something I talked about for a very long time. At some point that was just too vague, especially these days where you actually would be well served.
[00:14:16] To script a little bit. I used to be completely against scripting on YouTube 'cause I wanted you to be able to speak very authentically to yourself. But the more you set yourself up for success at the beginning, if you have a banger of an opener of a video, people are gonna stay. They could stay for 45 minutes.
[00:14:35] It's crazy. The top performing videos on my channel are. Over 30 minutes long, and it's because we live in this TV on play, YouTube channel world. While I do other things, right, I'm on my phone, I'm doing dishes, I'm on the treadmill, whatever. So with that in mind, if you have great structure, the title, the thumbnail, and a strong opener, you're in really good shape to be able to take people on a journey after that.
[00:15:02] That could be very. Accustomed to whatever you want, but you really have to pull people in. So what I've created is something called the P sheets. There's two sheets, P sheet one P, sheet two. The first P sheet walks you through how do you figure out how to come up with a great title and a great thumbnail, like what does that look like?
[00:15:22] If you don't nail that packaging on YouTube, the video itself does not matter. The video does matter, but if you have no idea how to title it and you have no idea how to make that first visual representation of the video compelling, who cares, right? It's just no, you wasted time making the video. So that's P Sheet one kind of helps you figure that part out.
[00:15:45] And P Sheet two helps you to craft the flow of the video, and the entire point of that is what are the key points I need to hit at the beginning, and then how can I just follow an outline for the rest of the video that keeps the viewer engaged, helps me extend my thought leadership and authority. And hopefully they watch for a good percentage of it.
[00:16:09] Those sheets, essentially, I, I, they're really handwritten. They're very scrappy and in, I made 'em with Marker. But once you see how they work, you can very easily type up how you want to handle them for your case and your business into a text file and put that guidance in project knowledge. For where you outline your YouTube videos.
[00:16:33] So I've essentially got that all broken out, including at the beginning of P sheet one. It talks about how to have a strong opener, like very specifically, so you know exactly what to do, and I'm happy to walk you through what that is. But this way, AI reads it and it's trying to follow that outline as well, so when it's outlining for you.
[00:16:54] Okay. Let me give you a starting point as to what this video outline could look like for you to sit down and shoot. If you're gonna have a stronger script at the beginning to help you introduce the experience to the audience and make them wanna stick around for the rest of it, leveraging the outline to feed it to AI so that AI can give you a stronger video outline for whatever your topic of the day is.
[00:17:17] Makes it a lot easier to throw something together quickly if you have a simple idea and need something to fully outline it for you. So anyway, let me just, I, you can just come over to Instagram. Just follow me. 'cause sometimes it doesn't always deliver. If you don't follow me on Instagram, it's Amy landino at sch metastic.
[00:17:35] You can't miss it. It's the verified one. And message me P Sheets. Just tell me that. Mike sent you tell me AI hat so I know where you came from, but it, it's just a little Google Doc. It'll automatically come to you. There's no email opt-in or anything. And you can check it out. Just P sheets, all one word.
[00:17:51] Mike Allton: That is amazing. Folks will have the link directly to Amy's Instagram in the show notes below, so you won't to go searching for it. And I love this 'cause I have, I have a very similar process for these podcasts and for all of my podcasts because I have a bunch, right, where I, I feed the AI who I'm talking to, what they want to talk about, and it helps me craft that, that perfect opening.
[00:18:13] We do script out the questions generally 'cause most of the people I'm talking to the podcast, they've literally never been interviewed in their entire lives and they want those questions in advance. Even though I don't want them scripting answers, I still feel compelled to share with them in advance.
[00:18:26] But everything after that, we'll go with the flow and see, where we're gonna go. This moment in this podcast that right now this wasn't. Scripted this particular moment. And I, I love that approach. Now the other question I had the other follow up. Oh, go ahead. You had something you wanted
[00:18:40] Amy Landino: say?
[00:18:40] No, no, no. Please. No, I'm just, I, I'll, I'll go on tangents for too long. I don't wanna keep taking you off your questions, Mike. You go.
[00:18:46] Mike Allton: No. The other follow up I wanted to ask was about specifically the YouTube statistics, because you mentioned that you could export as a CSV. Yep. And you were asking the AI to look at which videos had the most views and then, which of those viewers turned into, I think you said subscribers, is that an actual metric in YouTube, or, or how was it calculating that part?
[00:19:08] Amy Landino: I wish I could tell you the, the way that this. Pulled the data was absolutely insane. I'm actually trying to search for it because I really wanna see if I can find, find it, but it, it broke down everything.
[00:19:24] When I updated that CSV, it was looking for, you know what? Because of my prompt. How much of the content is converting to actual subscribers or longtime viewers? People that return, there's so many metrics within YouTube, you can't even keep track of them all. Yeah. One of them being returning viewers and returning viewers is a, is a metric that we wouldn't have thought to track before if we weren't given the ability to do that.
[00:19:54] Having that metric is great because you might notice, you watch a lot of a channel. You don't even know if you subscribe to it. It just shows up on your homepage, right? So there's subscribers and you have to ask people like, Hey, by the way, you might watch my channel a lot, but you should subscribe because that's an indication to YouTube.
[00:20:12] That's another engagement that you wanna come back. But somebody can be a returning viewer and be just as engaged of a viewer because their, your videos show up on their homepage and they're gonna continue to watch them every time. So all of those metrics in there, this. AI tool was looking at that CSV, not only analyzing what is the content, but.
[00:20:34] The average watch time on videos and what those videos were about, the longer the watch time, more likely they were about morning routines in my case or habits. And so it was pulling all of that. And of course, based on the analytics, I. Here's who your viewer is. So just like you said, you told your AI like, this is who our, this is who our viewer is, this is the type of person.
[00:20:58] They can also pull that information in this CSV file because of how YouTube has analyzed its users. So to the extent that YouTube can analyze it, you can get that information in there as well. And then you can, of course, feed your AI a little bit more information about your target customer, if it goes deeper than what YouTube would measure, but it's be able to pull all of that.
[00:21:20] And if you simply prompt it, here's the CSV file and this is what I want you to look for. And now we're gonna take that information. And just to be sure, I will take that deep dive, that artifact. I'm gonna upload that to my project knowledge 'cause I wanted to continue to remember that. This is what you said was a very strong direction to go in based on what we've learned and just any information that you can give.
[00:21:49] I found it actually, Mike. This is what I wrote. This is analytics data and additional project knowledge based from my YouTube channel. Based on the data, suggest the next 10 videos that I should make if I wanted to maximize views and subscriber growth. Just from that alone, I got 10 ideas, but there's so much more you can do with that information to just get, okay, now just break down in general, what is, what is the strong suit of this channel, and where should we keep going?
[00:22:14] Because YouTube's always trying to categorize you. If you don't know what that category is, AI can definitely tell you.
[00:22:21] Mike Allton: Well, that's one of the fun things about AI too, is if you don't feel like you even know what questions to ask.
[00:22:27] Amy Landino: Hmm.
[00:22:27] Mike Allton: Get the data from YouTube, share it with the ai. Mm-hmm. Tell the AI what it is and ask the AI to help you.
[00:22:34] Amy Landino: Yeah.
[00:22:34] Mike Allton: Figure out how best to analyze What questions should I be asking? Where, where can we, what, what is surfacing, what are some of your initial insights? You can be very general and vague at first, as long as you understand, as if you give the AI permission to ask you questions. You guys together, the two of you, you and the AI will work incredible things.
[00:22:52] Amy Landino: That's, I think that's a, I don't want people to miss that. If you feel so underwater about the AI thing, probably the best advice I got was from my business coach. Just wake up every day and talk to AI about something. That's one thing, just, just the same way you got into a Googling habit. Getting into an AI habit is really positive, and if you don't know what to say, try to elegantly explain what you're struggling with.
[00:23:25] And tell the AI what kind of expert you hope it would be in advising you. Like sometimes I'm like, you are an award-winning YouTube channel strategist with millions of subscribers. What do you think about this? But I think the main point here is after you've teed it up, saying. Ask me 10 questions that would help you to get more clarity on how I can get closer to my goal.
[00:23:54] Sometimes that's really the hardest part, right? Mike is like, you're not getting a great response because you're not asking great questions. But if you ask also for the questions. You might get great questions, especially if you've told the AI how to act like who to emulate. And that's really been the eye-opening thing for me is I don't have to be the smartest person in the room even about what questions I should be asking.
[00:24:17] 'cause you don't know what you don't know, so how can you ask what you should be thinking about?
[00:24:23] Mike Allton: Yeah, that's basically the, the three core pieces of advice that I give every business that I talk to when I'm giving presentations of, I say give the AI a role, tell it who it needs to act as. It's not gonna give it any additional insights, but it's gonna help it narrow outta the entire world's wealth of information.
[00:24:40] Here's the skillset and expertise that Amy needs me to do right now. Give her permission to ask you questions. And then the other thing I always like to say is I. Please challenge my assumptions. Push back on on whatever it is that I'm telling you. Because if you, again, if you don't give the AI permission to do those things, it won't, it won't ask you questions.
[00:24:59] It won't challenge your assumptions. It'll tell you, that's a great idea. Amy. Oh my gosh, probably isn't a great idea.
[00:25:05] Amy Landino: I had like the weirdest thought about this yesterday. I was like, what if I told AI to be a jerk to me? Because I might actually listen to it if it was a jerk. To me, it, it is like the strangest thing because I thought of that because somebody else posted a video that like, maybe we should say please to AI more often, just in case the, the, the robots come for us someday if we weren't very nice to them.
[00:25:30] And I was like, that is such a fascinating idea. But you're right. It will happily be a yes man. Yeah, like the level at which my AI likes to be a yes man is, is astounding. I'm just like, no, no, no. You have too much information for lol me to be like just a firm. Yes. That's fantastic. And which is why, again, I love that whole, you've given me a level one response.
[00:25:54] Give me a level three response because the first thing it'll say is, you're right. What a silly thing I just said. I'm gonna give you something better and then it's better. And I'm like. Aw, you're just like us, ai. We are just human, like us. Just a little silly, just didn't come up with the best answer the first time.
[00:26:12] Maybe you were nervous and now we got there. And so it's, it's both. You have to work together on it. That's why the human element needs to be there because you have context of what the real world is thinking and feeling, and how you can be on the edge. And you can tell in your gut when something feels good, when you get it back from anything, from a person, from ai, from a book.
[00:26:32] It doesn't matter.
[00:26:34] Mike Allton: Yeah, I I've got a large segment of my email audience that's old, 'cause I've been building this audience for two decades now. Right. And they're not opening emails anymore and that sort of thing. So I've been brainstorming. I thought you were calling
[00:26:45] Amy Landino: them like old, like they were old people.
[00:26:47] Mike Allton: No, demographically. I was like, that's fascinating.
[00:26:51] Amy Landino: No,
[00:26:52] Mike Allton: they've been, they're feeling a little
[00:26:53] Amy Landino: called out right now, Michael.
[00:26:54] Mike Allton: They've been on the list for a while, let's put it that way. And I, and I wanna warm 'em up. Right. I wanna reheat. This audience and my idea was, oh, hey, I've got a $47 course. What if I offered them this $47 course for $1 that might really pique their interest, get 'em warmed up, make a couple bucks for me.
[00:27:12] And so I ran that idea by my AI chief of staff, and it was like Mike. I can see some pros to that idea, but have you thought about how that devalues your offer to this audience? It's like, oh God,
[00:27:25] Amy Landino: you're right.
[00:27:26] You've really been hanging out with that AI that I love that. I am so happy your AI said that to you, like you just Yeah, but it's only because I
[00:27:33] Mike Allton: had gave it that permission, right.
[00:27:35] To push back.
[00:27:36] Amy Landino: Oh my gosh. I love that. That's such a good tip.
[00:27:39] Mike Allton: Yeah, so we're, we're talking around some, obviously some mistakes that, that we've made in the past and we've learned. From them. What do you think is like the biggest mistake? That you've made particularly when applying to like content creation, YouTube scripts, the kind of things we've been talking about so far today.
[00:27:54] Amy Landino: You really have to get what you need out of it, but don't forget what you need because the rest of it, you have to be able to have fun with it. That, like I said before, with you have a script, AI's gonna script every second of a video if you want it to. You don't want that. You don't wanna be in a situation where you're.
[00:28:13] Reading a script that you really didn't write from top to bottom in general. It's not good for you, even if the video comes out great. And, and I'm not saying don't script because I do think there are certain people with certain levels of experience on camera that would be better served with a script so that they can present their best foot forward when they're not as versed at speaking on camera.
[00:28:37] I'm saying if you scripted that whole thing yourself, at least you knew that it came from you. You don't wanna be at another point in time where you're like, oh, I read that script because AI gave it to me. Now someone's asking me about it and I forget 'cause I actually didn't come up with that. Like the methodology still needs to be yours.
[00:28:58] It can be something you're learning, it can still be something that's new to you, but you should be able to connect back the why of the how and all the things that matter about that piece of content and why you put it out. So I would say that's the biggest thing. I script out. Word for word, what I'm saying at the beginning of a video, only because I tried it.
[00:29:21] It's increased viewer retention significantly. When you are on point, just like Mike was at the beginning of this podcast, he wanted to make sure that you knew you were going to get the promise that was made to you. That's what I walked through in the P sheets. How do you make a promise in any piece of content, but a YouTube video and then make good on that promise?
[00:29:42] The intro of the video is that first moment of the video to align. I am showing up to deliver on what I said. I was in the title. So I do script that. But it's 10 to 15, 20 seconds of a 30 minute video that is scripted. The rest of it is gonna be guided by, some titles that are verbatim, but mostly bullet points where I'm gonna fill in the blanks from my experience, my stories, my metaphors, my lessons, my everything is what goes into the actual content of the video.
[00:30:14] So. You can take these structures, you can take these ideas, you can take the metadata, you can take the analytics, you can take the P sheets, you can take all these things, put them in your ai, have it spit something out to you. When you don't like the format, format, tell it to fix the format. I don't want, wanna look at a long page of text either.
[00:30:32] When I'm looking at a camera lens, I want an outline that I can quickly summarize, see skim, summarize it, and give it to camera. Get the format you need. Get the most important points that you need, and then be the person in the content that compels whoever's watching the video, why that content actually matters.
[00:30:51] It's the balance of human to, to AI ratio that matters. Here I.
[00:30:56] Mike Allton: See, this is why I wanted you on this show, folks. I hope you're just really ingesting and thinking about everything that Amy's telling you. Go back and listen to that segment again, maybe two, three times because it was really powerful.
[00:31:07] Folks we're talking with Amy Landino about how AI is helping her with content creation. I've got a couple more questions that you're not gonna miss, but first, a quick word from our sponsor.
[00:31:16] This episode of AI for Business Leaders, The AI Hat Podcast is brought to you by Magai. Tired of juggling multiple AI subscriptions and trying to figure out which tool to use and when? Magai simplifies AI for businesses by offering access to all the leading language models and image and video generators for one low price.
[00:31:37] With Magai, you can create custom instructions to personalize AI for every business need, and use them across all LLMs, including Chat GPT, Gemini, Claude, and even Deep Seek. No more building Custom GPTs or Gems that are limited to just one platform. Magai also lets you create customized workspaces for your entire team, giving everyone in your organization access to the same AI assistance and tools and prompts. Ready to streamline your AI workflow and empower your team?
[00:32:06] Tap the link in the show notes to visit Magai today to learn more, and now back to the rest of today's episode.
[00:32:14] So I'm wondering, Amy, are there any ways that AI has actually helped you be more authentic?
[00:32:23] Amy Landino: That's a good question. I have a really hard time asking anyone else to make me more authentic, but like, yeah, I suppose so. I think when you remember. What works. It makes you more authentic, it makes you wanna go harder on something.
[00:32:41] My biggest struggle with my own authenticity is that I really love, I've, I always call it the college professor. I'm a little bit too much like a college professor. Like I will tell you, you probably noticed from this show, I wanna tell you everything I know. And it can be a bit of a fire hose. What I love about what AI has done is by spotlighting the stuff that I might breeze over.
[00:33:07] 'cause I'm like, oh, we've already talked about that and I've told it to you a million times, and I tend to say too many words. So let's skip, and I'm gonna assume you know this and I'm gonna assume you're this smart and I'm gonna assume you already did that homework. I will go over something that's hypercritical and I think the most important thing we need to know in marketing specifically is that you will be sick of your marketing before anyone else's.
[00:33:30] Certainly your audience. They're not gonna be sick of it. So how AI has made me more authentic is reminding me that I can stay on something that I'm very passionate about, even if I feel like I've said it a million times, I'm getting in black and white in front of me. I can never say it enough because there are still these tried and true principles of my work in my content that people pick up from me and that they need that reminder from me.
[00:33:59] I don't need to breeze over it. I do need to hit it again. The standards of how we get things done, the standards of how we live a better life, the standards of how we build a business. They do need to hear those basics from me on a consistent basis. So yeah, that's, I, I guess that was, that'd be what I would point back to is sometimes I need to be reminded to stay on the thing that I am most rooted in my authenticity on.
[00:34:22] Because you can't say the most important things enough times for the right people.
[00:34:27] Mike Allton: Oh, I could not agree more. And that's also been my experience when it comes to ai. One of my core principles is that we need to use AI not to replace people, but to augment them and, and really strengthen human judgment and connectivity and insights and relationship building.
[00:34:42] I have an entire framework we're adopting AI that adheres to those principles, the H.U.M.A.N. framework, and my chief of staff is always reminding me, let's work the H.U.M.A.N. framework, Mike, into this particular piece of content because it needs to be there. And as a human, I'll forget. I'll be so yeah, engrossed in teaching somebody how to create the perfect prompt.
[00:35:01] I will forget. Oh yeah, I need to mention that one thing. So I love that point. That's super powerful. Looking ahead, Amy, how do you see some of these AI tools evolving? For, for content creators. And are you preparing to adapt your approach in any ways?
[00:35:18] Amy Landino: I, I hate, I hate predicting the future personally. Yeah.
[00:35:22] 'cause I just like to try to live in the present as much as possible. Just observe what's happening. But it did occur to me that, wow, the amount of content that we have created in this internet, phase, let's call it the last 20 to 30 years. I could literally create my own AI of myself without any additional work.
[00:35:46] I just have all these videos and there's so much content out there, and I think that we are gonna continue to fine tune that process. It's gonna get more seamless. It's gonna be less of a, of a nitty gritty hodgepodge of like, download this and get this transcript and do this and move this over here. I just feel like that's gonna be easier over time and as long as we're not.
[00:36:08] Dangerously replacing ourselves and continuing to use that in our favor. I think the process of leveraging AI is gonna be less of a learner's curve because of how seamless it is in its nature to then be a a bit more seamless in its application.
[00:36:26] Mike Allton: It's funny, we did actually a whole episode with George Thomas, who's done exactly what you're just talking about.
[00:36:31] He's fed because he's the HubSpot helper, so he is got mountains of videos and content about how to do certain things in HubSpot so much that he's forgotten half of what he's written, and he's been able to feed it a tool called Oracle, if I recall correctly, where he just gave it like his podcast channel, his YouTube channel.
[00:36:46] He didn't have to individually upload transcripts or anything like that.
[00:36:48] Amy Landino: See, this is what I'm talking about, like I don't know what I don't know on this. Like That's right. That's, that is where I, there's so much opportunity in that. Imagine if a company did that, like an organization who might be struggling on their content marketing front, has had some churn in their, in their YouTube management department, but was like, what has worked?
[00:37:09] Where's the continuity here? That's what's really special about it. Forget the, the authorities and thought leaders who know to pull their own voice into these things.
[00:37:18] Mike Allton: Yeah.
[00:37:19] Amy Landino: How do you get a company to see what they haven't been seeing about themselves for a long time? Especially with how the world has been receiving what they're doing.
[00:37:27] That's where I think that's gonna be huge. I.
[00:37:29] Mike Allton: Incredibly powerful. And Amy, this has been absolutely astounding. You are a terrific guest and what a friend and expert thank you for coming on here. For folks who wanna learn more and connect with you, where should they go?
[00:37:41] Amy Landino: Oh my gosh, Mike, no, the pleasure is mine.
[00:37:43] You had me on, I, I, I really appreciate you allowing me to chat with all of you guys, so thank you so much. Like I said, I'm on Instagram, Amy Landino, and if you wanna see how cool the YouTube results are from what I was talking about. You can check that out at youtube.com/amy tv.
[00:38:01] Mike Allton: Fantastic. Thanks Amy.
[00:38:02] Thanks all of you for listening. That is sadly all the time we have for today, friends. But remember, this is your first foray into the world of AI in business. I've got the perfect resource for you in the show notes below the free AI primer designed to quickly get you up to speed on all the tactics, the tools, and the undermined technology that's powering this AI revolution.
[00:38:20] Check it out and I'll see you in our next episode. Welcome. To the grid.
[00:38:24] That's a wrap on another episode of The AI Hat Podcast. I hope you've gained some valuable insights and actionable strategies to boost your business with ai. If you enjoyed this show, please subscribe, leave a review, and share it with your network. And don't forget to visit the ai hat.com for more resources and to connect with me.
[00:38:43] Until next time, keep innovating and remember, the future of business is human and it's powered by ai.
